Frequently Asked Questions

About the Product

Why should I care about online authentication?

Online authentication is broken – current processes are either too underdeveloped to be effective or too cumbersome to be useful. As a result, systems are vulnerable to attack, fraud, piracy, and theft. These vulnerabilities cost consumers their identities and businesses tens of billions of dollars per year – the average breach costs over $6.6 million to repair. Further, customers have demonstrated that they will quickly abandon companies that fail to protect their personal information and seek those that will.

Crap. That is a problem. So what does Toopher do about it?

Toopher virtually eliminates online fraud and identity theft by providing out of band, automated two-factor authentication. Toopher offers better security without any of the hassle entrenched in existing two-factor solutions. Toopher uses the location awareness of your smartphone to add another layer of security to passwords—all without leaving your pocket. Toopher is the rare security tool that users actually want to use.

How does it work?

If your site or service is Toopher-enabled, you type in your username and password like normal. The website then sends an immediate request alert to your phone giving you details of the authentication request including (1) who is trying to log on, (2) what are they trying to log on to, ie: your site, (3) what they’re trying to do, ie: log on, and (4) from what device all this is happening. You are presented with “allow” and “deny”. If it’s you, you click “allow” and you’re in instantly. All of this takes milliseconds; it’s so fast users won’t notice a difference. But here’s the cool part: if you’re on the authentication screen you can select “automate location when near here” and next time, you don’t have to take the phone out of your pocket. No more hassle. Just easy stuff. It’s beautiful. And you can try it for yourself here.

Is Toopher just for logins?

No sir or ma’am. Toopher breaks the security mold by going beyond simply authenticating just logins, but adds authentication to every critical action; it is just as important (if not more) to confirm identity when users transfer funds or make purchases, as it is when they log in.

Do you offer internal solutions for my SSL VPN?

Yes. Toopher is software as a service (SaaS) for organizations with secure login and process needs. Since Toopher is very easy to install and setup, clients need only insert a few lines of code into their authentication stack. If clients prefer to maintain the entirety of the authentication process in house, then Toopher offers an internal enterprise solution as well. We work with all major SSL VPN providers.

What does Toopher run on?

Toopher runs on the cloud [Google App Engine – a secure and scalable resource].

On what platforms is Toopher available?

Toopher is available on all major mobile device platforms.

What is the install time like?

Well we won’t go and spoil it for you, but we will say we produced a three minute video that shows you how to use our API. It takes literally minutes — just add a few lines of code to your authentication stack. At that point, it’s simply a matter of how much time on your side of things you want to spend doing front end work.

What tangible ROI does Toopher provide?

Toopher creates significant value along the chain. Users experience a much higher level of security, without additional effort. Enterprise clients (organizations with secure login and process needs) significantly reduce costs related to digital fraud and identity theft, while protecting their reputations. Given Toopher’s projections, investors may expect solid top and bottom line growth over the next five years. Toopher expects to generate revenue in two quarters, and to produce significant returns for investors as well. Complete financials are available upon request.

Our Unique Value Proposition

How is Toopher different than competing solutions??

Existing solutions require the use of tokens (hard, card, or soft) or biometrics. Both tokens and biometrics offer much greater security than passwords, but they are expensive and cumbersome. Biometrics and most tokens require additional hardware. Further, all token-based solutions require users to enter in codes manually. Lastly, existing solutions are a pain to install and maintain.

Toopher breaks through this barrier to adoption because it’s automated and simple. With even better security than existing solutions, Toopher does not require additional hardware or manual, discrete steps; you just leave your phone in your pocket. Additionally, Toopher is a breeze to install and setup. There are a lot of companies trying to solve the problem of online fraud and identity theft; and this is a great thing. However, we (as a society) have solved this problem a long time ago. We know there are three ways to authenticate your identity – what you KNOW (passwords), what you ARE (biometrics), and what you HAVE (keys).

The real problem isn’t how to solve online fraud and identity theft – the real problem lies in how to design a solution that businesses and consumers are willing to use. That’s the problem Toopher solves.

Why hasn’t anyone else solved this problem?

We believe there are two reasons. First, phones have only recently become location-aware. Without that advance in technology, Toopher could not offer a completely automated product. Second, almost all competing solutions have approached the problem from the traditional course of using a token. Toopher is unique – instead of asking the question, “How can we make tokens better?” We asked, “How can we make something we’d actually want to use?”

About the Company

What’s your story? Who is on your team?

Evan Grim and Josh Alexander founded Toopher in 2011. With nearly a decade of experience in computer/network security and business development/management, they started Toopher out of Evan’s garage (though he had a perfectly good spare room), while Evan worked on his software engineering PhD, and Josh taught Risk Management at UT. Three additional partners add material value to Toopher. Dave Dunham, CFO, brings nearly a decade of experience of executive-level corporate financial and strategic management (MBA-Wharton; MS-Tulsa, BS-Northwestern), and Brian Philpott adds a wealth of strategic, legal, and IP expertise (JD-Pepperdine; BS-OSU). Mark Hood, SVP of Strategy and Operations, adds immeasurable strategic experience with over 15 years managing and advising early stage businesses. Toopher has also assembled a world-class advisory board.

How big is your market?

This market is currently valued at $12 billion with expectations to quadruple by 2020.

Who is Toopher’s customer?

Toopher is free for your users. We like to say we’re B2B2C. Everything we create, we create with the end user in mind. No other company places as much value on that as we do. That said, the ones who hand over the dollar bills are enterprises. Enterprises implement Toopher with their users, the users usually sob tears of joy and gratitude, and everyone walks home happy — if a bit soggy.

Does Toopher hold any intellectual property over its ideas?

We have several provisional patents pending that provide broad and robust IP coverage. We are very confident that our intellectual property will create formidable barriers to entry and increase firm value.

What kinds of companies need Toopher most?

Honestly, any company holding any information on their accounts of any value at all. By industry: SaaS providers, financial institutions, payment services, healthcare providers, professional services, ecommerce, social networking sites, internal networks, paid-content providers – the list is prolific, not unlike the benefits of using Toopher.

Have you won any awards?

Toopher was selected as a finalist for the ABJ Tech Innovation Awards (Oct 2011), to join the Austin Technology Incubator (Jan 2012), as a finalist to present at the SXSW Accelerator Program and RISE Global (Mar 2012), launched at DEMO (Apr 2012), and won the ATC Startup Showdown (May 2012). Additional Toopher related press is available on our Feedback page.

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